As far as the public knows, Sony is attacking piracy with a vengeance. That’s just good PR (public relations) because Sony has to keep its partners happy. If a major publisher like THQ thought Sony were dragging their feet, it would result in a slowing of, or worse yet, a complete stoppage of releases for the PS3. You don’t move video game consoles, hacked or not, if there are no games being released for it. So while Sony wants to protect their image (and additional profits), they don’t seem to “hell bent” on stopping the pirates. In an effort to stop pirates from using their servers, Sony released firmware 3.56 to combat the hugely popular custom firmware 3.55 which has opened the world of piracy on the PS3 to anyone with the internet, 5 minutes of free time, and a regular USB thumb drive. Sadly the new firmware already has a ton of work-arounds that allow Playstation 3 consoles running the custom firmware 3.55 (CFW 3.55) to spoof the servers with a fake FW 3.56 id.
Pirates are almost never good for gaming companies. The guy who started it all with the PS3, GeoHot, genuinely wanted to explore, learn and share. The torch was picked up and pirates have started running with it. Regardless of whether or not Sony is hard at work to stop the hacking, there’s no denying the huge increase in sales the PS3 has seen. Sony has been able to make up ground lost to the Xbox 360 in almost every area of the world except the US. Sure the Playstation has had some spikes in sales, but just recently the console has really started moving off shelves. As far as Sony is concerned in the US, the PS3 being jail broken so easily without needing a dongle or anything might be the best thing that could have happened. Sony might not like the fact that Killzone 3 is already available to anyone who spends 5 minutes jailbreaking the their console, but it's moving a lot of consoles.